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Bassett Racing Wheel is known throughout the racing world as the undisputed leader in steel racing wheels. But it did not happen over night. We have over 35 years experience building wheels exclusively for race cars. RACING
WHEEL PIONEERS By the early 1980's, word had spread to the South, where drivers like Bobby Allison and Darrell Waltrip started using Bassett Wheels on their short track cars. Racer demand led to Bassett entering the NASCAR Winston Cup market in 1987. Since then, Bassett has more NASCAR-sanctioned series championships than all other racing wheel companies combined. To keep up with demand and to guarantee a higher level of quality than our competitors could deliver, we built a modern facility in 1992. The building, located in Twin Lakes, WI, was equipped with the most advanced production machinery available. Many of the machines are custom-built and designed specifically for steel race wheel production. CONTINUED
GROWTH In 1998, Bassett took its rim shell production inhouse by investing in the latest metal spin forming technology. This investment has led to significant improvements in component consistency and production efficiency.
Sales growth fueled a need for a larger facility in 2001. This state-of-the-art building is located in Burlington, Wisconsin and measures 50,000 square feet. The extra space allowed Bassett to add second and third metal spinning lines, an in-house powder coat paint line, chrome finishing and additonal warehouse inventory. Today, Bassett Racing Wheel stands head and shoulders above the competition in terms of technology, quality and customer service. Bassett proudly manufactures all its products in Burlington, Wisconsin from domestically-sourced raw materials.
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In 1965, Stan Baumel founded Wheel Specialties, Inc. in a small shop in Bassett, Wisconsin. Back then, stock car racers didn't have a racing-specific wheel available. They had to use OEM highway wheels, which were not able to handle the incredible forces generated by a 4,000 pound stock car going through a corner. Stan knew he could build a better wheel and began fabricating wheels for his brother, Larry Baumel, who raced in the NASCAR Grand National divison (now Sprint Cup series). Stan's wheels were lighter and stronger than the OEM wheels. By the late 1970's, top midwestern late model drivers like Dick Trickle, Mark Martin and Rusty Wallace were calling to order wheels.
