Racing Wheel is known throughout the racing world as the undisputed
leader in steel racing wheels. But it did not happen over night. We
have nearly 50years experience building wheels exclusively for race
In 1965, Stan Baumel founded Wheel Specialties, Inc. in a small shop in Bassett, Wisconsin. Back then, stock car racers didn't have a racing-specific wheel available. They had to use OEM highway wheels, which were not able to handle the incredible forces generated by a 4,000 pound stock car going through a corner. Stan knew he could build a better wheel and began fabricating wheels for his brother, Larry Baumel (pictured above), who raced in the NASCAR Grand National divison (now Sprint Cup series). Stan's wheels were lighter and stronger than the OEM wheels. By the late 1970's and early 1980's, top midwestern late model drivers like Dick Trickle, Mark Martin and Rusty Wallace were winning races on Bassett Wheels.
By the mid-1980's, word had spread to the South, where drivers like Bobby Allison, Darrell Waltrip and Dale Earnhardt started using Bassett Wheels on their short track cars.
The new found popularity in the South led to Bassett entering the NASCAR Winston Cup market in 1987.
Since then, Bassett Racing Wheels have won multiple Winston (now Sprint) Cup, Busch (now Xfinity) Series and Craftsman (now Camping World) Truck Series Championships, including Erik Jones in 2015.
To keep up with demand and to guarantee a higher level of quality than our competitors could deliver, we built a modern 10,000 square foot facility in 1992. The building, located in Twin Lakes, WI, was equipped with the most advanced production machinery available. Many of the machines are custom-built and designed specifically for steel race wheel production. While our founders roots were in pavement racing, Bassett Racing Wheel realized there was a need for a high quality dirt track wheel. Soon after moving into our Twin Lakes facility, we introduced a beaded version of our 15x8 D-Hole Lightweight wheel for the IMCA, WISSOTA and UMP dirt modified markets. Weighing only 16 lbs, it was the first dirt track racing wheel to use a light but strong CNC spun form rim shell.
NASCAR success and dirt track sales growth led to a need for more wheel components and control of the supply chain. So in 1998, Bassett took its rim shell production inhouse by investing in the latest metal spin forming technology. This investment has led to significant improvements in component consistency and production efficiency.
After one expansion at our Twin Lakes facility doubled the space, continued sales growth fueled a need for an even larger facility in 2001. So we built a state-of-the-art plant in Burlington, Wisconsin that measures 50,000 square feet. The extra space allowed Bassett to add second and third metal spinning lines, two more wheel welding lines, an in-house powder coat paint line, chrome finishing and additonal warehouse inventory. Today, Bassett Racing Wheel stands head and shoulders above the competition in terms of technology, quality and customer service.
Bassett proudly manufactures all its products in Burlington, Wisconsin from domestically-sourced raw materials.
PROUD TO SUPPORT RACING
Bassett Racing Wheel supports our racing customers by sponsoring racing series across the United States. We are proud to support: