Bassett Racing Wheel is known throughout the racing world as the undisputed leader in steel racing wheels. But it did not happen over night. We have over 35 years experience building wheels exclusively for race cars.

RACING WHEEL PIONEERS
In 1965, Stan Baumel founded Wheel Specialties, Inc. in a small shop in Bassett, Wisconsin. Back then, stock car racers didn't have a racing-specific wheel available. They had to use OEM highway wheels, which were not able to handle the incredible forces generated by a 4,000 pound stock car going through a corner. Stan knew he could build a better wheel and began fabricating wheels for his brother, Larry Baumel, which were lighter and stronger than the OEM wheels. By the late 1970's, top midwestern late model drivers like Dick Trickle, Mark Martin and Rusty Wallace were calling to order wheels.

By the early 1980's, word had spread to the South, where drivers like Bobby Allison and Darrell Waltrip started using Bassett Wheels on their short track cars. Racer demand led to Bassett entering the NASCAR Winston Cup and Grand National market in 1987. Since then, Bassett has more NASCAR-sanctioned series championships than all other racing wheel companies combined.

To keep up with demand and to guarantee a higher level of quality than our competitors could deliver, we built a modern facility in 1992 and equipped it with the most advanced production machinery available. Many of the machines are custom-built and designed specifically for race wheel production.

CONTINUED GROWTH
Being known as the racing wheel innovator means we don't rely on our past laurels to sell wheels. Like a champion race car driver, we're never satisfied.

It is why Bassett began investing in the latest metal spin forming technology in 1998. This investment has led to significant improvements in component consistency and production efficiency.

It is also why in 2001, Bassett Racing Wheel moved into a state-of-the-art manufacturing facility in Burlington, Wisconsin. The 50,000 square foot space allowed for a second metal spinning line, an in-house powder coat paint line, chrome finishing and additional inventory. Today, Bassett Racing Wheel stands head and shoulders above the competition in terms of technology, quality and customer service.